When creating a product or service, they are not just meant for your employees or you. As a matter of fact, it should reach everyone to create yourself a brand. But this process cannot be handled alone. You need to be spending your marketing money more wisely by hiring an advertising and marketing company to create a brand identity and launching in it a way that the customers are attracted to it and buy your product or services.
Your products and services need to be looked after nicely and you cannot trust any and every agency for the same. Determine your objectives before you seek an agency. It gives both parties a good standing point. Do your due diligence on every prospective agency well. Have a look at their work history and case studies. This helps you in deciding if they have worked on similar projects. You should also consider their expertise and how apprised they are with the market trends.
Before you hire an agency, ask them how they will achieve your objectives. Both the parties must be confident with each other and clear about how the work will be done. The agency needs to understand about the project to determine if they can handle it or not. Never rush when choosing an agency because if you choose one who is no good, then your time, efforts and money will be wasted.